Dewi Mustikasari Immanuel
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Dewi Mustikasari Immanuel, S.E., M.M., CPM (Asia)
Joined:
2012
Major:
Academic rank:
Dewi Mustikasari Immanuel, S.E., M.M., CPM (Asia) is a Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2012 and currently part of Management.
Author Pages
| ORCiD | https://orcid.org/0000-0002-9495-6729 |
| Google Scholar | https://scholar.google.co.id/citations?user=bijt630AAAAJ |
| SINTA | https://sinta.kemdikbud.go.id/authors/profile/6678163 |
Expertise
- Entrepreneurship
- Consumer Behavior
- Organizational Behavior
- Marketing Management
International Journal
National Journal indexed by Sinta
- FOMO, Materialism, and the Gen-Z Shopping Behavior: the Impact on Online Impulse Buying and Post-purchase Dissonance (with a Gender Perspective).. Jurnal Aplikasi Manajemen (JAM) Univ. Brawijaya (2025)
- The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory. JAM: Jurnal Aplikasi Manajemen (2024)
- The Impulse Buying of Gen Z in Surabaya When using Digital Payment with Gender as Moderation. Jurnal Aplikasi Manajemen (2024)
- THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM. Jurnal Aplikasi Manajemen (JAM) Universitas Brawijaya (2022)
- E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic. Jurnal Bisnis Manajemen (JBM) (2022)
- THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR. Jurnal Aplikasi Manajemen (JAM)- Universitas Brawijaya (2021)
- ENGAGING PURCHASEENGAGING PURCHASE DECISION OF CUSTOMERS IN MARKETPLACE CHANNEL: A STUDY OF FASHION ONLINE RETAIL. Jurnal Bisnis dan Manajemen (2020)
- Price Perception : Effect of Coupon Proneness and Sale Proneness on Consumer Impulse Buying. Journal of Applied Management (JAM) (2018)
- THE IMPLEMENTATION OF MARKETING 3.0 TO MSMES IN SURABAYA CITY. Journal of ENTREPRENEUR and ENTREPRENEURSHIP (2018)
- Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN. Jurnal Ekonomi dan Bisnis (JEB) UKSW (2017)
- Identifikasi Peranan Orang Tua Wirausaha dalam Pembentukan Karakter Entrepreneurial Spirit dan Keberlangsungan Business Project Mahasiswa Universitas Ciputra. Jurnal Ekonomi dan Bisnis (2016)
National Journal
- PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA. Jurnal Abdimas Sosek (2021)
- Pelatihan Pemanfaatan Media Sosial untuk Membentuk Branding Produk Madu Anak-Anak Panti Asuhan Al Madina. Journal of Human and Education (2021)
- ANALISIS KEPUTUSAN PEMBELIAN PRODUK HAMPERS (STUDI EMPIRIS PADA KONSUMEN PRODUK HAMPERS DI SURABAYA). Parsimonia (2020)
- The Influence of Product Design and Product Quality on Boca Booth Purchase Decision. Jurnal Performa (2020)
- The Effect of Product Quality and Price Perception on Purchase Intention of CUCU Prospective Consumers. Jurnal Performa (2019)
National Proceeding
- Price Perception: Coupon Proneness dan Sale Proneness pada Konsumen Matahari Department Store Surabaya. Prosiding MEBC 2017 (2017)
- PENGARUH STORE LAYOUT PADA STORE PATRONAGE DENGAN PRICE PERCEPTION SEBAGAI PEUBAH PEMODERASI: STUDI EMPIRIS PADA RANCH MARKET SURABAYA. Forum Manajemen Indonesia (FMI) 8 (2016)
- Identifikasi Pengaruh Budaya Entrepreneurship Universitas Ciputra terhadap Sustainability Business Project Mahasiswa. 4th Economics & Business Research Festival (2015)
- Model 3i Marketing 3.0 sebagai Entrepreneurial Strategy UMKM Menghadapi MEA 2015. 4th Economics & Business Research Festival (2015)
Formal Educations
| Year | Level | School/Institution/University |
|---|---|---|
| 1999 - 2003 | S1 | Universitas Merdeka Malang |
| 2004 - 2007 | S2 | Universitas Airlangga |