Christina Sudyasjayanti
Christina Sudyasjayanti, S.Pd., M.M.
Christina Sudyasjayanti, S.Pd., M.M. is an Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2017 and currently part of International Business Management Lecturer. She hold her Master Degree from Universitas Atma Jaya Yogyakarta on Marketing, focusing on advertisement, consumer behavior, and green marketing.
Research Context & Interest
In order to fulfil consumer needs, who work from home, people need technology adoption since every activity are connected to the devices and internet. People usually use their mobile phone and laptop to help them get their jobs done, as well to get entertainment during pandemic. In order to get entertainment from home, people optimizing the use of internet through their devices. Hootsuite on January 2021 find out the reasons of internet user during 2020, 63% use internet for browsing, 56,3% to stay in touch with friends, and 55,6% want to get the newest information, 51,9% researching how to do something, and 51,7% watching videos, TV, and movies. Online streaming of entertainment is important for adults who trapped alone on their home, moreover during this covid19 outbreak. Netflix is the most popular OTT (over-the-top) streaming service all over the world. Netflix started to provide online streaming for their consumers since 2007. OTT services offers video content through the Internet or IP based transmission path (Federal Communications Commission, 2013). OTT services combine several contents such as movie and music; platforms such as apps and social network platforms; and devices such as TV, PC, and smartphone (Shin et al., 2016).This is a new phenomenon of people behaviour toward entertainment during covid19 outbreak. It would be interesting to revealed the understanding of intention to use Netflix by lonely customers.
Author Pages
| Google Scholar | https://scholar.google.co.id/citations?user=tAt1UPUAAAAJ |
| SINTA | https://sinta.kemdikbud.go.id/authors/profile/6007812 |
National Journal indexed by Sinta
- The Moderating Impact of Fomo on Adoption Intention Toward Investment Behavior Among Gen Z. Syntax Literate: Jurnal Ilmiah Indonesia (2025)
- ANALISA FAKTOR WILLINGNESS TO PAY PRODUK MAKANAN ORGANIK DI DENPASAR. PARSIMONIA (2024)
- Consumer Vulnerability after Pandemic Covid-19 on Using Mobile Health Apps. JIST Jurnal Indonesia Sosial Teknologi (2024)
- Pemberdayaan Community-Based Womanpreneur: Efektivitas Pada Produksi Kelompok Usaha Bersama (KUBE) Omah Batik Mojo Dengan Menggunakan Canting Cap Di Desa Mojowangi Kecamatan Mojowarno-Kabupaten Jombang. Ranah Research: Journal Of Multidisciplinary Research and Development (2024)
- Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet. Jurnal (2024)
- The Effect Of Advertising Attractiveness, Influencer Marketing, And Online Customer Review On Smartphone Purchasing Decisions For Generation Z In Surabaya. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis (2024)
- Pengaruh Financial Literacy terhadap Financial Behaviour Pelaku UMKM di Kota Surabaya. JOURNAL SYNTAX IDEA (2024)
- Akselerasi Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya Dalam Rangka Meraih Keunggulan Kompetitif Pasca COVID-19. Jurnal Madaniya (2023)
- Pkm Pemberdayaan Pengrajin Batik Bercorak Lokalmenggunakan Bahan Sutera Di Kabupaten Blitardalam Upaya Peningkatan Perekonomian. Jurnal LeeCom (2023)
- Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Trust Terhadap Intention To Use Mobile Payment Pada Pria Dan Wanita. Jurnal Mirai Management (2022)
- PKM PEMBERDAYAAN PENGRAJIN BATIK BERCORAK LOKAL MENGGUNAKAN BAHAN SUTERA DI KABUPATEN BLITAR DALAM UPAYA PENINGKATAN PEREKONOMIAN. Jurnal LeECOM (2022)
- Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy. Jurnal Entrepreneur dan Entrepreneurship (2021)
- MANFAAT DAN KEMUDAHAN YANG DIRASAKAN TERHADAP NIAT MENGGUNAKAN GO PAY PADA GENERASI Y DI SURABAYA. Jurnal Muara Ilmu Ekonomi dan Bisnis (2021)
- Mobile Payment Products in Indonesia: Is it a Lifestyle or Needs?. Jurnal Manajemen Bisnis (2021)
- Pengaruh Pengalaman Pelanggan, Kualitas Layanan, dan Kepercayaan Pelanggan terhadap Kesediaan untuk Membayar: Studi Kasus pada CV. Arya Mandiri Abadi (2021)
- THE IMPORTANCE ROLE OF CUSTOMER TRUST TOWARD EWOM ON CUSTOMER BEHAVIOR: THE CASE OF GENERATION Y IN INDONESIA. Jurnal Manajemen dan Pemasaran Jasa (2020)