Endi Sarwoko

Dr. Endi Sarwoko, S.E., M.M.

Joined:

2023

Major:

-

Academic rank:

Associate Professor

Endi Sarwoko adalah Dosen Universitas Ciputra. Beliau bergabung dengan Universitas Ciputra sejak tahun 2023.

Author Pages

ORCiD	https://orcid.org/0000-0002-1573-9639
Publons	https://publons.com/researcher/4171763
Google Scholar	https://scholar.google.co.id/citations?user=eSjeLQcAAAAJ
Scopus	https://www.scopus.com/authid/detail.uri?authorId=57223118012
SINTA	https://sinta.kemdikbud.go.id/authors/profile/163998

Expertise

• Organizational Behavior
• Strategic Management
• Entrepreneurship

International Journal indexed by Scopus/WoS

• Entrepreneurial Orientation, Market Orientation, and SMEs Performance: The Moderating Role of Entrepreneurial Strategy. QUALITY Access to Success (2023)
• Entrepreneurial Marketing: Between Entrepreneurial Personality Traits and Business Performance. Entrepreneurial Business and Economics Review (2021)
• MARKETING INVESTIGATION: CUSTOMER RELATIONSHIP MANAGEMENT AND INNOVATION TO IMPROVE COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE. Humanities and Social Sciences Letters (2021)

National Journal indexed by Sinta

• Analisis Faktor-Faktor Penentu Keputusan Orang Tua dalam Memilih Sekolah Berbasis Pesantren. Jurnal EMT KITA (2026)
• Omnichannel Marketing Strategy and Product Quality Perception in Building Non-Pso Fuel Customer Loyalty with Customer Satisfaction as a Mediator. Eduvest - Journal of Universal Studies (2026)
• Pengaruh Compensation terhadap Turnover Intention Karyawan dengan Transformational Leadership di Rumah Sakit “A”. Journal of Economics & Business (2026)
• Pengaruh Promosi Online Terhadap Niat Memesan Bubur Ayam Banjar Pada Generasi Z. Jurnal Locus Penelitian dan Pengabdian (2026)
• Strengthening Digital Marketing Capacity to Improve the Competitiveness of MSMEs. GUYUB: Journal of Community Engagement (2026)
• The Influence of Employer Branding and Corporate Reputation on Intention to Apply in the Tobacco Industry: Social Media as Moderating Variable. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis (2026)
• The Influence of Leadership Style and Work Environment on The Job Motivation of Finance, Accounting, and Tax Consultants, Moderated by Performance-Based Incentives. Journal of Economics and Business UBS (2026)
• The Influence of Product Quality, Nostalgia Perception, and Emotional Attachment on Repurchase Intention: Evidence from Bolu Rampah Consumers in South Sulawesi. Economics and Digital Business Review (2026)
• The Role of Influencers and Product Quality in Purchasing Decisions of Honda BRIO in Surabaya City Mediated by Brand Image. MBR (Management and Business Review) (2026)
• The Role of Self-Efficacy and Student Engagement on Learning Outcomes of Distance Learning Masters of Management Students at Ciputra University Surabaya. Media Manajemen Pendidikan (2026)
• Strategi Diversifikasi Produk dan Social Media Marketing untuk Pengembangan Home Industry Kerajinan Tangan. Jurnal Pengabdian kepada Masyarakat Nusantara (2026)
• Analysis of service waiting time and its impact on patient satisfaction at siloam hospitals Makassar. Jurnal Ilmiah Kesehatan Sandi Husada (2025)
• Strategic Entrepreneurship and SMEs Performance: The Mediation Effect of Competitive Advantage. Jurnal Ekonomi Modernisasi (2025)
• Adaptation of the Star Intrapreneur Framework to Team Performance with Knowledge Sharing Behavior Mediationand Moderationsof Organizational Culture, Job Level, and Length of Employment: A Study atPT. XYZ Division XYZ-01. JURNAL LOCUS: Penelitian dan Pengabdian (2025)
• Analisa kepuasan dan keputusan penggunaan kembali teknologi mobile banking dengan pendekatan TAM. MBR (Management and Business Review (2025)
• Analisis faktor efektivitas komunikasi pemasaran pada lokasi proyek properti Citraraya Tangerang. MBR (Management and Business Review) (2025)
• Analisis Pengaruh Reward System dan Kepuasan Kerja Terhadap Turnover Intention yang Dimediasi Stress Kerja pada Industri Telekomunikasi. Jurnal Manajemen Pendidikan dan Ilmu Sosial (2025)
• Analysis of Customer Value and Customer Experience on Customer Satisfaction and Loyalty. International Journal of Economics and Management Research (2025)
• Digital Transformation of MSMEs: A Study on the Impact and Motives of Using Third-Party E-Commerce Platforms: Profitable or Not?. Eduvest - Journal of Universal Studies (2025)
• Digital Transformation of MSMEs: A Study on the Impact and Motives of Using Third-Party E-Commerce Platforms: Profitable or Not?.. Eduvest - Journal of Universal Studies (2025)
• Digitalization and Competitive Advantage of SMEs: The Moderating Role of Entrepreneurial Competence. Jurnal Manajemen Universitas Bung Hatta (2025)
• Digitalization and Competitive Advantage of SMEs: The Moderating Role of Entrepreneurial Competence. Jurnal Manajemen Universitas Bung Hatta (2025)
• Efektivitas Social Customer Relationship Management di industri perhotelan: Dampaknya terhadap niat beli dan loyalitas pelanggan. MBR (Management and Business Review) (2025)
• Employee Productivity and Service Quality of Front Office Department Affected to Employee Satisfaction and Work Motivation as Mediation in Hospitality Industry. Journal of Tourism, Culinary, and Entrepreneurship (2025)
• MEDIATINGROLEOFSTUDENTSATISFACTIONINTHE RELATIONSHIP OF EDUCATIONAL SERVICE QUALITY TO STUDENT RETENTION IN HIGHER EDUCATION (Study on Students of Ciputra University Surabaya). Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) (2025)
• Menantea`s Strategy to Attracts Gen-Z: The Influence of Brand Image, E-WOM, and lifestyle on Repurchase Intention. Eduvest-Journal of Universal Studies (2025)
• Pengaruh Attitude Towards Entrepreneurship terhadap Enterpreneurship Intention dengan Enterpreneurship Learning sebagai Moderasi pada Mahasiswa Jurusan Manajemen di IPB Internasional Bali. Jurnal Riset Pendidikan Ekonomi (2025)
• Pengaruh Organizational Change Terhadap Employee Performance Dengan Mediasi Resistance to Change dan Organizational Commitment. Jurnal Locus Penelitian dan Pengabdian (2025)
• Pengaruh Organizational Change Terhadap Employee Performance Dengan Mediasi Resistance to Change dan Organizational Commitment.. JURNAL LOCUS: Penelitian dan Pengabdian (2025)
• Pengaruh Strategi Marketing Mix Pada Keputusan Pembelian Konsumen Emy Spa Bali dengan e-WOM Sebagai Moderasi. Journal of Accounting and Finance Management (2025)
• The Effect of Trust on M-Banking in Online Transactions on E-Customer Loyalty: A Theoretical Approach. Eduvest - Journal of Universal Studies (2025)
• The Impact of Social Media Marketing on Celkeku Purchase Decision Through Brand Image and Brand Awareness. Eduvest - Journal of Universal Studies (2025)
• The influence of employee productivity and service quality of front office department on job satisfaction mediated by work motivation in the hospitality sector. Journal of Tourism, Culinary, and Entrepreneurship (2025)
• The Influence of Entrepreneurial Leadership on Employee Performance with the Role of Mediation of Organizational Culture and Teamwork in the Property Industry of PT. Panasia Griya Mekarasri. Jurnal Indonesia Sosial Teknologi (2025)
• Adaptation of the Star Intrapreneur Framework to Team Performance with Knowledge Sharing Behavior Mediation and Moderations of Organizational Culture, Job Level, and Length of Employment: A Study at PT. XYZ Division XYZ-01. Vol. 4 No. 7 (2025): JURNAL LOCUS: Penelitian dan Pengabdian (2025)
• Efektifitas Komunikasi Pemasaran Word of Mouth (WoM) terhadap Brand Awareness dan Minat Pembelian Produk. Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan (2025)
• Efektifitas Komunikasi Pemasaran Word of Mouth (WoM) terhadap Brand Awareness dan Minat Pembelian Produk.. Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan (2025)
• Acquisition of Goat and Sheep Farming Knowledge and Artificial Insemination Technology of Nanomaterial-Assisted Semen Sexing for Farmers in Wagir District, Malang Regency. Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) (2024)
• Application of Management Information System to Strengthen Community Livestock Business of Goat and Sheep Farmers. Empowerment Society (2024)
• Customer engagement di social media marketing: Anteseden dan konsekuensinya pada brand loyalty. MBR (Management and Business Review) (2024)
• Peningkatan Pengetahuan, Ketrampilan dan Kapasitas Peternak Kambing Domba dalam Penyediaan Pakan Ternak Berkualitas. JPM (Jurnal Pengabdian Masyarakat) (2024)
• The Effect of Service Quality In Shaping Consumer Purchase Intention With Positive Perception As A Mediating Variable (Study In CitraGarden City Jakarta). Dinasti International Journal of Education Management and Social Science (2024)
• The Influence of Service Quality on Customer Loyalty through Customer Satisfaction Mediation. Journal La Bisecoman (2024)
• The Influence of Service Quality, Consumer Satisfaction, and Punishment On Willingness To Pay Service Management Fees. Dinasti International Journal of Education Management and Social Science (2024)
• Sosial Media Marketing dan Keputusan Pembelian : Peran Mediasi Brand Awareness. YUME: Journal of Management (2024)
• Entrepreneurial mindset and SME performance: The mediating role of entrepreneurial behavior. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen (2023)
• Peran brand image sebagai mediasi pengaruh brand ambassador dan social media marketing terhadap minat beli produk. MBR (Management and Business Review) (2023)
• Peran electronic word of mouth terhadap keputusan pembelian ulang: Citra merek sebagai mediasi. MBR (Management and Business Review) (2023)
• Internal communication and employee performance: The mediating role of motivation. Jurnal Ekonomi Modernisasi (2022)
• Kepuasan kerja sebagai mediasi efek locus of control terhadap kedisiplinan karyawan. Jurnal Ekonomi Modernisasi (2021)
• Determinan keputusan pembelian di Shopee: online customer review, brand image dan promosi. MBR (Management and Business Review) (2021)
• Efek Kepemimpinan Spiritual dan Kompetensi pada Kinerja Karyawan: Peran Motivasi sebagai Mediasi. SEIKO : Journal of Management & Business (2021)
• Entrepreneurial Culture dan Kinerja Usaha Kecil: Peran Mediasi Entrepreneurial Competence. Jurnal Manajemen dan Kewirausahaan (JMDK) (2021)
• Sistem Work From Home, kemampuan manajerial, dan komitmen organisasi perannya pada kinerja. MBR (Management and Business Review) (2021)