Christina Yanita Setyawati

Dr. Christina Yanita Setyawati, S.E., S.Pd., M.M.

Joined:

2011

Major:

Management

Academic rank:

Assistant Professor

Christina Yanita Setyawati, S.E., S.Pd., M.M. is a Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2011 and currently part of Management.

Author Pages

ORCiD	https://orcid.org/0000-0002-3230-7408
Google Scholar	https://scholar.google.co.id/citations?user=L3tJ010AAAAJ
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6010113

Expertise

• Manajemen Keuangan
• Entrepreneurship

International Journal indexed by Scopus/WoS

• Trust-Based Business Leadership of Local MSMEs in Tourism Destinations: The Role of Brand Credibility, Brand Identification, and Brand Image in Strengthening Consumer Purchase …. Business Ethics and Leadership (2026)

National Journal indexed by Sinta

• Absorptive Capacity and Sustainable Competitive Advantage through Market Orientation and Dynamic Capability in MSMEs. Studi Ilmu Manajemen dan Organisasi (2026)
• How Financial Literacy Influences Gen Z Investment Decisions through Attitude and Overconfidence. Edu Cendikia: Jurnal Ilmiah Kependidikan (2026)
• VALUE CO-CREATION, ENTREPRENEURIAL CREATIVITY, AND MARKET SENSING CAPABILITY IN DRIVING BUSINESS SUSTAINABILITY IN CREATIVE INDUSTRY SMEs. Maker: Jurnal Manajemen (2026)
• Program Pendampingan Pemahaman Ikigai bagi Siswa SMA dalam Pengambilan Keputusan Berbisnis. Jurnal Pengabdian Masyarakat Bhinneka (2026)
• Antecedents of Green Purchase Intention and the Role of Green Trust as a Mediating Variable: A Study on Beauty Products. Jurnal Organisasi dan Manajemen (2025)
• Driving Green Innovation for Sustainable Performance: An Empirical Study of Micro Enterprises in North Sumatra, Indonesia. JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP RESEARCH (2025)
• The Distribution Model of Fashion Products in Social Commerce: Brand Loyalty and Purchase Decisions. Jurnal Minds: Manajemen Ide dan Inspirasi (2025)
• Collaborative Knowledge Creation as a Driver of Business Sustainability through Proactiveness and Agility in Beauty Brands. Edu Cendikia: Jurnal Ilmiah Kependidikan (2025)
• EXAMINING THE IMPACT OF E-WOM, CUSTOMER EXPERIENCE, AND CUSTOMER TRUST ON CUSTOMER ENGAGEMENT: AN ONLINE RETAIL BUSINESS PERSPECTIVE. SULTANIST: Jurnal Manajemen dan Keuangan (2025)
• Implementing Ten Types of Innovation Learning for Young Entrepreneurs in Surabaya. Edu Cendikia: Jurnal Ilmiah Kependidikan (2025)
• Driving performance through leadership and culture: The job satisfaction connection. Indonesia Auditing Research Journal (2025)
• PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN BRAND AWARENESS TERHADAP NIAT BELI KONSUMEN PADA PROJECT BISNIS ILOCHA.ID. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2025)
• ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS. SULTANIST: Jurnal Manajemen dan Keuangan (2024)
• Pengaruh Celebrity Endorser, Electronic Word of Mouth, Content Marketing Tiktok terhadap Keputusan Pembelian Produk Scarlett Whitening. Jurnal Syntax Admiration (2024)
• Intrapreneur Intention in Surabaya, Indonesia: as the Impacts of Entrepreneurial Orientation. Enrichment: Journal of Management (2022)
• PURCHASE DECISION ANALYSIS ON GO-JEK APPLICATION: THE ROLE OF CONSUMER PERCEPTION AND CONSUMER TRUST AS A PREDICTOR. Sultanist: Jurnal Manajemen dan Keuangan (2022)
• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON ENTREPRENEURIAL INTENTION: SELF- EFFICIENCY AS A MEDIATIOR (Case Study on Young Entrepreneurs in Surabaya). INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND ACCOUNTING RESEARCH (IJEBAR) (2021)
• The Influence of Perceived Ease of Use on the Intention to Use Mobile PaymentAttitude Toward Using as Mediator. JASF (Journal of Accounting and Strategic Finance) (2020)
• CONFIRMATORY FACTOR ANALYSIS OF CUSTOMER REVISIT INTENTION AT CAFES IN X CITY. Journal of Entrepreneur and Entrepreneurship (2018)
• Dampak Mentoring Pada Keberhasilan Strat-Up Business: Studi Kasus pada Start-Up Business di Indonesia. DeReMaDevelopment Research of ManagementJurnal Management (2016)

National Journal

• PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI CV. SURYA JAYA MAKMUR. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2021)
• SENSE OF ACHIEVEMENT INDIVIDUAL PERUSAHAAN PENTAPHILOS PROJECT INDONESIA. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2021)
• EKSPLORASI KONDISI KEPUASAN KONSUMEN ZENAIDE HIJAB. PERFORMA (2019)
• Faktor-Faktor Penentu Kesuksesan Start-Up Bisnis di Universitas Ciputra. Jurnal Performa: Jurnal Manajemen dan Start-Up Bisnis (2018)
• PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK KERRONG BATIK. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2018)

International Proceeding

• STRATEGI DISTRIBUSI MEDIA CETAK PADA PERUSAHAAN PERIKLANAN: STUDI KASUS PADA MAJALAH/KORAN IKLAN GRATIS. International Post-Graduate Conference 2015 (2015)
• Strategy To Improve Brand Awarness (A Case Study of Empress Box Company). 12th International Annual Symposium on Management (2015)
• The Effects Of Mediating Role Of Intrinsic Motivation On The Relationship Beween Cognitive Aspects And Creative Behaviour Of Young Entrepreneurs In Surabaya. The 13th Procedings SEAAIR (South East Asian Association For Institutional Research) (2013)

National Proceeding

• EKSPLORASI FAKTOR PENENTU KEBERHASILAN BISNIS START-UP DI KOTA SURABAYA. Management Dynamics Conference – MADIC National Seminar and Call for Paper 2015 (2015)
• Peran MEntoring dalam Perkembangan Start-Up- Business pada Universitas Ciputra. Proceeding 1st National Conference on Business, Management, and Accounting (2015)

Copyright

• Poster - Solusi Kreatif Online Learning bagi Siswa Menggunakan Design Thinking (2021)
• Poster Solusi Agar Tidak Bosan Saat Daring Dengan Mengganti Suasana Belajar (2021)

Formal Educations

Year	Level	School/Institution/University
2000	S1	Universitas Negeri Malang
2004	S1	Universitas Brawijaya
2007	S2	Universitas Brawijaya