David Sukardi Kodrat

Dr David Sukardi Kodrat, M.M., CPM (Asia)., CRME.

Joined:

2006

Major:

Doctor of Management

Academic rank:

Associate Professor

Dr David Sukardi Kodrat, M.M., CPM (Asia). is an Assistant Professor in Universitas Ciputra. He joined Universitas Ciputra since 2006 and currently part of Magister of Management.

Author Pages

ORCiD	https://orcid.org/0000-0003-2974-9528
Google Scholar	https://scholar.google.co.id/citations?user=gGTJU-oAAAAJ
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6007384

Expertise

• Financial Korporasi
• Entrepreneurship
• Family Business
• Studi Kelayakan Bisnis
• Strategi Marketing

International Journal indexed by Scopus/WoS

• FROM ENTREPRENEURSHIP EDUCATION TO ACTION: THE CENTRAL ROLE OF PRO-AUTONOMY ENTREPRENEURIAL OPPORTUNITY RECOGNITION AND THE SUPPORTING ROLE OF BRICOLAGE. Advances in Business Related Scientific Research Journal (2026)
• Escalating Trade Tensions and ramification to ASEAN-5 Member Countries. Journal of Economic Integration (2025)
• Comparative study of the impact of information literacy, digital literacy and media literacy on employability between Indonesia and Malaysia. Decision Science Letter (2024)
• Highland Living and Anemia Risk: Examining the Role of Hemoglobin and the Culture of Drinking Tea and Coffee in Stunting Prevention. Universal Journal of Public Health (2024)
• Investigation of workplace literacy in Indonesia to enhance employability opportunities. Decision Science Letters 13 (2024)
• DEVELOPING INNOVATIVE FOOTWEAR DESIGNS: EMPIRICAL EVIDENCE FROM INDONESIA. Revista de pielarie incaltaminte (2021)
• An Empirical Study: The effect of Supply Chain Management Practices towards Competitive Advantage and Business Performance. International Journal of Supply Chain Management (2020)

International Journal

• Competency Based Training Entrepreneurship to Improve Student’s Entrepreneur Mentality (Case Study in East Java, For Vocational High School Graduates. International Journal of Economics, Business and Management Research (2021)
• CREATING A BRAND STRATEGY FOR THE FOOTWEAR INDUSTRY. International Journal of Economics, Business and Management Research (2021)
• DESIGN BY DOING WITH FREEHAND PATTERN TECHNIQUE TO DEVELOP NEED AND WANT CUSTOMER. International Journal of Economics, Business and Management Research (2021)
• The Effect Of Enterpreneurship Education On Entrepreneurial Intention For Educational Graduates In East Java. International Journal of Economics, Business and Management Research (2020)

National Journal indexed by Sinta

• Banking Services and Financial Performance of MSMEs in Indonesia’s Fashion Industry: A Resource-Based View Analysis. Jurnal Ilmiah Manajemen Kesatuan (2026)
• Digital Marketing Strategies In Attracting Generation Z Students At Private University. Jurnal Pendidikan Ekonomi & Bisnis (2026)
• Employee Performance Evaluation at PT WIKA Based on Service Quality and Customer Satisfaction. JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN (2026)
• Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets. MIX: Jurnal Ilmiah Manajemen (2026)
• Innovation Opportunity, Social Media Utilization, and Customer Orientation: Empirical Study from Western Java, Indonesia. International Journal Artificial Intelligence Research (2026)
• Route-to-Market Capability, Marketing Execution, and Organizational Performance in FMCG Distribution: The Moderating Role of Competitive Intensity. Inkubis : Jurnal Ekonomi dan Bisnis (2026)
• Sustainable Knowledge Plasticity as a Key Mediator of Organizational Performance in Indonesian FMCG Distribution Firms. INKUBIS Jurnal Ekonomi Dan Bisnis (2026)
• The Role of Glocalization Strategies in Enhancing the Global Reach of Javanese Pop Music. JBTI : Jurnal Bisnis : Teori dan Implementasi (2026)
• WORKING CONDITIONS AND GIG WORKERS’ PARTICIPATION: THE ROLE OF EMPLOYMENT STATUS AND LITERACY. Jurnal Riset Bisnis dan Manajemen (2026)
• Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras (Studi di Pasar Tradisonal). Journal of Management and Social Sciences (2026)
• Can Student Learning Engagement Strengthen The Link Between Deep Learning Approach And Perceived Learning?. Journal of Islamic Education Management (2026)
• Kesiapan Implementasi Lean Manufacturing: Peran Budaya Organisasi dan Adopsi Teknologi. Journal of Economics and Management Scienties (2026)
• The Influence of Price, Location, and Promotion on Housing Purchase Decisions with Purchase Intention as a Mediating Variable (A Study on CitraLand Driyorejo CBD). Al-Kharaj: Journal of Islamic Economic and Business (2026)
• THE INFLUENCE OF SERVICE INNOVATION AND PROMOTIONAL STRATEGIES ON GRAB USER RETENTION: THE MEDIATING ROLE OF PURCHASE DECISIONS. (JHSS) Journal of Humanities and Social Studies (2026)
• Peningkatan Kompetensi dan Kapabilitas Industri Kecil Menengah (IKM). Leverage, Engagement, Empowerment of Community (LeECOM) (2026)
• ACHIEVING SUPPLY CHAIN RESILIENCE: THE ROLE OF DIGITAL TRANSFORMATION AND SUPPLY CHAIN PROCESS INTEGRATION IN MARKET UNCERTAINTY. JURNAL APLIKASI MANAJEMEN (2025)
• Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities. MIX: JURNAL ILMIAH MANAJEMEN (2025)
• SOCIAL MEDIA-DRIVEN PROCESS INNOVATION AND COMPETITIVE ADVANTAGE IN ART GALLERIES AND MUSEUMS: THE MEDIATING ROLE OF VISITOR CO-CREATION. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) (2025)
• A Review of the Technology Readiness Index (TRI) 2.0 in Learning Management System Contexts. Jurnal Ekonomi Manajemen Sistem Informasi (2025)
• Analisis Pengaruh Karakteristik Pelanggan dan Saluran Distribusi terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada PT. STM. Community Engagement & Emergence Journal (2025)
• THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON FAMILY BUSINESS PERFORMANCE WITH ORGANIZATIONAL BUSINESS CULTURE AND FAMILY INVOLVEMENT AS MODERATING VARIABLES IN BLACK COPRA SMEs IN PALU CITY, CENTRAL SULAWESI. International Journal of Economics, Business and Accounting Research (IJEBAR) (2025)
• Penerapan PHBS sebagai Upaya Hidup Sehat Masyarakat Desa Peniwen. Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) (2025)
• The influence of service quality and company reputation on purchase decisions with customer experience as moderators in creative industrial companies. MBR (Management and Business Review) (2024)
• PENINGKATAN PROFESIONALISME BAGI PELAYAN DI LINGKUNGAN GEREJA HKBP INDONESIA BAGIAN TIMUR. LeECOM (2024)
• Does Drinking Coffee and Tea Affect to the Hemoglobine Level on Women of Reproductive Age at Tengger ? – A Preliminary Research. Jurnal Aisyah: Jurnal Ilmu Kesehatan (2023)
• DESIGN AND MARKET TESTING OF THE MERDEKA BELAJARKAMPUS MERDEKAWEBSITE: EVIDENCE FROM INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR) (2023)
• EMPIRICAL RESEARCH: THE IMPACT OF FOOD SECURITY ON ECONOMIC GROWTH (CASE STUDY IN INDONESIA). International Journal of Economics, Business and Accounting Research (IJEBAR) (2023)
• FACTORS WHICH FORM COSTS IN CONSTRUCTION COMPANIES IN SURABAYA. Jurnal Ekonomi (2023)
• INFORMATION TRANSPARENCY AND REGULATORY FOCUS TO INCREASE BUYING INTEREST IN THE INTEGRATED FOOTWEAR MARKETPLACE (IFM). International Journal of Economics, Business and Accounting Research (IJEBAR) (2023)
• Membangun Keunggulan Bersaing Griya Kreatif Private melalui Exhibition dan Digitalisasi. Jurnal Leverage, Engagement, Empowerment of Community (2023)
• PELATIHAN BRANDING BAGI UMKM GRIYA KREATIVE PRIVATE. JURNAL ABADIMAS ADI BUANA (2023)
• PENDAMPINGAN INOVASI PRODUK DAN KEMASAN UMKM UNTUK MEMENANGKAN PERSAINGAN. Jurnal Leverage, Engagement, Empowerment of Community (2023)
• PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA EKA COFFEE. Jurna Performa: Jurnal Manajemen dan Start Up Bisnis (2023)
• Pengembangan kualitas dan keunggulan kepemimpinan dalam organisasi: peran moderasi nilai-nilai kearifan lokal. Jurnal Ekonomi Modernisasi (2022)
• MARKET TESTING OF FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE. International Journal of Economics, Business and Accounting Research (IJEBAR) (2022)
• VALIDATION OF THE FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE (FSCM) IDEA TO INCREASE THE COMPETITIVENESS OF THE FOOTWEAR. International Journal of Economics, Business and Accounting Research (IJEBAR) (2021)
• VALIDATION OF THE FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE (FSCM) IDEA TO INCREASE THE COMPETITIVENESS OF THE FOOTWEAR INDUSTRY. International Journal of Economics, Business and Accounting Research (IJEBAR) (2021)
• Mengelola taman budaya di lapangan dewata dengan protokol kesehatan di era new normal. Jurnal Abadimas Abdi Buana (2021)
• MENGELOLATAMAN BUDAYA DI LAPANGAN DEWATA DENGAN PROTOKOL KESEHATAN DI ERA NEW NORMAL. Abadimas Adibuana (2021)
• Pemberdayaan bagi Masyarakat Mudah dan Bisa Jadi Usaha Rumahan Melalui Pelatihan Pengembangan Wirausaha Cara Ternak Ikan Cupang Di Kelurahan Putat Jaya Surabaya. PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat (2020)
• Pemberdayaan bagi Masyarakat Mudah dan Bisa Jadi Usaha Rumahan Melalui Pelatihan Pengembangan Wirausaha Cara Ternak Ikan Cupang Di Kelurahan Putat Jaya Surabaya. Pengabdianmu (2020)
• Pelatihan Kewirausahaan Beternak Ikan Cupang sebagai Upaya Pengendalian Demam Berdarah di Kelurahan Putat Jaya, Surabaya. Jurnal Abdi MOESTOPO (2020)
• Pelatihan Kewirausahaan Beternak Ikan Cupang sebagai Upaya Pengendalian Demam Berdarah di Kelurahan Putat Jaya, Surabaya. Jurnal Abdi MOESTOPO (2020)
• MEMBANGUN STRATEGI "Low Budget High Impact Di Era New Wave Marketing Kajian Atas Perusahaan-Perusahaan Top Brand 2000-2007 (2009)
• ANALISIS AKUMULASI MODAL MANUSIA DENGAN TINGKAT PARTISIPASI ANGKATAN KERJA DAN TINGKAT PARTISIPASI SEKOLAH UNTUK PENINGKATAN DAYA SAING DAERAH (Studi Kasus Di Propinsi Jawa Timur) (2007)
• Relevansi dan Interpretatif Laporan Keuangan Berdasarkan Metode General Price Level Accounting (2007)
• UJI KONSISTENSI PENENTUAN NILAI SAHAM-SAHAM INDUSTRI PROPERTI DAN REALESTATE YANG TERDAFTAR DI BURSA EFEK JAKARTA. EKUITAS (2007)
• DAMPAK BUSINESS CYCLE PADA EFISIENSI INDUSTRI PROPERTI YANG GO PUBLIC DI PASAR MODAL INDONESIA (2006)
• STRATEGI MENDOMINASI BENAK KONSUMEN DAN PASAR MELALUI STV (STRATEGI - TAKTIK - VALUE) TRIANGLE (Studi Pada Industri Minuman Energi Di Indonesia) (2006)

National Journal

• The Effect of Networking, Online Sales, Offline Sales, and Training on The Trust of Cooperative Members. Journal International of Review Management Business and Entrepreneurship (RMBE) (2021)
• The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table. International Journal of ReviewManagementBusinessandEntrepreneurship(RMBE) (2021)
• The Effect of Social Media Marketing onPurchaseDecision with Brand Awareness as Mediation on HarooTable. International Journal of Review Management Business and Entrepreneurship (RMBE) (2021)
• PEMBERDAYAAN MASYARAKAT DALAM UPAYA MENINGKATKAN KEMAMPUAN DESAIN DAN KETERAMPILAN PEMBUATAN ALAS KAKI. Journal of Community Service Consortium (2020)

International Proceeding

• Analysis of the consumer preferences of attributes of Rajini Modest Fashion Products. 7th International Conference on Entrepreneurship (ICOEN) (2021)
• Customer Preference of Attributes of Skema Wooden Chair Furniture. 7th International Conference on Entrepreneurship (ICOEN) (2021)
• Influence of Integrated Marketing and Brand Image on Intention to Buy Franchise Drink Company in Surabaya. 7th International Conference on Entrepreneurship (ICOEN) (2021)
• The Effect of Promotion Mix on the Purchasing Decisions of Kaluna Living Pillows with Brand Awareness as an Intervening Variable. 7th International Conference on Entrepreneurship (ICOEN) (2021)
• Design Drawing As a Tool to Communicate Business Opportunities. 6th International Conference on Entrepreneurship (ICOEN) 2019 (2020)

Book

• Anthology Entrepreneurship (2021)
• MANAJEMEN MEREK DAN STRATEGI E-COMMERCE : Pendekatan Praktis (2020)
• Entrepreneurship: Sebuah Ilmu (2015)
• Manajemen Eksekusi BIsnis (2010)
• Manajemen Keuangan: Based on Emperical Research (2009)

Copyright

• [file:///C:/Users/user/Downloads/sertifikat_EC00202048594%20TAHAP%203.pdf Laporan Hasil Penelitian Dan Uji Coba “Inovasi Desain Alas Kaki Berbasis Kearifan Lokal Untuk Menciptakan Keunggulan Bersaing Menghadapi Globalisasi” Tahap 3 (2021)]
• Pelatihan praktis pengembangan diri berbasis Soft Skill Bagi Lulusan SMKN 1 Surabaya Jawa Timur (2021)
• Resume Pemanfaatan Hasil Litbang Pelatihan Praktis (2021)
• Building Entrepreneurship Spirit For Future Career, Di ITATS Surabaya (2020)
• Building Entrepreneurship Spirit For Future Career, Di STIESIA Surabaya (2020)
• Dokumen Hasil Uji Coba Di Lingkungan Yang Sebenarnya (Laporan Kegiatan "Building Entrepreneurship Spirit For Future Career" ITATS Surabaya) (2020)
• Dokumen Hasil Uji Coba Di Lingkungan Yang Sebenarnya (Laporan Kegiatan "Building Entrepreneurship Spirit For Future Career" STIESIA Surabaya) (2020)
• Inovasi Desain Alas Kaki Berbasis Kearifan Lokal Untuk Menciptakan Keunggulan Bersaing Menghadapi Globalisasi (2020)
• Mengelola Taman BUdya DI Lapanga Dewata dengan Protokol Kesehatan di ERa New Normal, Desa Wage Kecamatan Taman Kab, Sidoarjo (2020)
• Pelatihan Kewirausahaan Beternak Ikan Cupang Sebagai Upaya Pengendalian Demam Berdarahdi Kelurahan Putat Jaya, Surabaya (2020)
• Pelatihan Praktis (2020)
• Pelatihan Praktis (2020)
• Pelatihan Praktis Pengembangan Diri Berbasis Soft Skill Bagi Perguruan Tinggi: Program Pendidikan Vokasional Di STIESIA Surabaya - Jawa Timur (2020)
• Design Drawing Sebagai Alat Untuk Mengkomunikasikan Peluang Bisnis (2019)
• Determining The Antecedents Of Practical Training Of Vocational High School Graduates For Professional Employees In Indonesia (2019)
• Pemanfaatan Hasil Litbang (sebagai perbaikan kebijakan dan tatakelola) (2019)
• Pengembangan Pelatihan Praktis Bagi Siswa-Siswi Lulusan SMK di Jawa Timur 2019 (2019)
• Practicial Training Model For Vocational High School Graduates As Ready-to-work Force In Indonesia (2019)
• Kurikulum Pendidikan SMK Berpengaruh Terhadap kesuksesan berwirausaha (2018)
• The Influence of Formal and Non Formal Educations, Ethnic, Gender, Parents Job and Business Environment on Entrepreneurial Attitudes of High School Students in East Java Province (2017)

Formal Educations

Year	Level	School/Institution/University
1992	S1	Universitas Atma Jaya Yogyakarta
1999 - 2001	S2	Universitas Jember
2002 - 2005	S3	Universitas Brawijaya