Deandra Vidyanata

Deandra Vidyanata, S.AB., M.M.

Joined:

2018

Major:

Management

Academic rank:

Associate Professor

Deandra Vidyanata, S.AB., MM adalah Asisten Profesor di Universitas Ciputra. Beliau bergabung dengan Universitas Ciputra sejak tahun 2018 dan saat ini merupakan bagian dari Sekolah Bisnis dan Manajemen.

Author Pages

ORCiD	https://orcid.org/0000-0002-9757-9789
Google Scholar	https://scholar.google.co.id/citations?user=yqxFv04AAAAJ
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6669461

National Journal indexed by Sinta

• Consumer Pride as an Emotional Antecedent of Sustainable Local Consumption: Evidence From Generation Z Loyalty to Traditional Local Food. Jurnal EMA (Ekonomi Manajemen Akuntansi) (2026)
• UNDERSTANDING ONLINE PURCHASE INTENTION IN E-COMMERCE: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT BETWEEN OMNICHANNEL INTEGRATION AND INFLUENCER CREDIBILITY. SULTANIST: Jurnal Manajemen dan Keuangan (2026)
• Can Augmented Reality Influence Consumer Responses? An Experiential Hierarchy Model Perspective. Jurnal Manajemen Teori dan Terapan (2025)
• Exploring the Dynamics of Parasocial Interactions with Hosts and Co-Viewers in Live-Streaming Shopping. Jurnal Dinamika Manajemen (2025)
• From Stream to Cart: Investigating the Role of Parasocial Interaction and Local Presence on The Urge to Buy Impulsively in Live-Streaming Shopping. Jurnal Aplikasi Manajemen (2025)
• Financial Management and Business Communication Training for Micro Business Unit Owners (Pelatihan Pengelolaan Keuangan dan Komunikasi Bisnis Kepada Pemilik Unit Usaha Mikro). JURNAL PLAKAT Jurnal Pelayanan Kepada Masyarakat (2025)
• Pelatihan Penyusunan Business Model Canvas Bagi Tenaga Kerja Indonesia di Luar Negeri. Jurnal Madaniya (2025)
• Pendampingan Strategi Pengelolaan Keuangan UMKM Kecamatan Pakal Kota Surbaya. Jurnal Madaniya (2025)
• ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS. Sultanist : Jurnal Manajemen dan Keuangan (2024)
• ANALYSISPURCHASE INTENTION OF MEN'S SKINCARE: THE ROLE OF CONTENT MARKETING, PRODUCT INNOVATION, AND PERCEIVED VALUE AS PREDICTORS. SULTANIST: Jurnal Manajemen dan Keuangan (2024)
• OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT. Maker : Jurnal Manajemen (2024)
• Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z. Primanomics : Jurnal Ekonomi & Bisnis (2024)
• STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST. JAM: Jurnal Aplikasi Manajemen (2022)
• Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model. Jurnal Dinamika Manajemen (2022)
• Determinants of Intention to Use the TikTok Application among Generation Z. Jurnal Ideas (2022)
• Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co. Jembatan: Jurnal Ilmiah Manajemen (2022)
• PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR. Kumawula: Jurnal Pengabdian Kepada Masyarakat (2022)
• The Effect of Perceived Quality, Brand Loyalty, Price Fairness, Satisfaction Toward Repurchase Intention on Bakery SMEs in Central Java. JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI (2022)
• THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROM THE SERVICE INDUSTRY. Jurnal Entrepreneur dan Entrepreneurship (2022)
• Re-Examining Millennials Intention To Continuously Use E-Wallet Applications : The Role Of Technology Acceptance Model. Jurnal Primanomics : Jurnal Ekonomi dan Bisnis (2022)
• The Mediating Role of Customer Satisfaction on the Relationship between Service Quality and Consumer Loyalty on the Hospitality Industry. E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis (2022)
• PENGARUH ENTREPRENEURIAL EDUCATION, PERSONALITY DAN SELF-EFFICACY TERHADAP MINAT BERWIRAUSAHA. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) (2021)
• ANALISIS PERSEPSI DAN PERILAKU PEMBELAJARAN BERBASIS ONLINE PADA ENTREPRENEURIAL UNIVERSITY ERA COVID-19. Manajerial : Jurnal Manajemen dan Sistem Informasi (2021)
• Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image. Jurnal Ilmu Manajemen (2021)
• PENGARUH WEBSITE QUALITY TERHADAP MINAT BELI PRODUK START UP BUSINESS MAHASISWA. SEGMEN Jurnal Manajemen dan Bisnis (2021)
• PENGGUNAAN TECHNOLOGY ACCEPTANCE MODEL UNTUK MENGANALISIS BEHAVIOURAL INTENTION MAHASISWA DALAM MENGGUNAKAN E-LEARNING. JURNAL DINAMIKA MANAJEMEN PENDIDIKAN (2021)
• Service Quality : Analisa dan Relevansinya dalam Membentuk Loyalitas Pelanggan pada Era Digital. Jembatan: Jurnal Ilmiah Manajemen (2021)
• Pemediasian Persepsi Manfaat Pada Kualitas Konten Dan Desain Learning Management System Terhadap Intensi Belajar Berkelanjutan. JURNAL ILMIAH EKONOMI DAN BISNIS (2021)
• The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation. PRIMANOMICS : JURNAL EKONOMI & BISNIS (2021)
• VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA. Development Research of Management (2020)
• PERAN BRAND CREDIBILITY SEBAGAI MEDIASI PENGARUH STRATEGI CELEBRITY ENDORSEMENT TERHADAP BRAND EQUITY. Jurnal Manajemen Teori dan Terapan (2019)
• The Role of Consumer Easy and Consumer Confidence in Forming Interest Purchase on Go-Food Services.. JURNAL ENTREPRENEUR DAN ENTREPRENEURSHIP (2019)
• THE ROLE OF CONSUMER EASY AND CONSUMER CONFIDENCE IN FORMING INTEREST PURCHASE ON GO-FOOD SERVICES. Jurnal Entrepreneur dan Entrepreneurship (2019)
• THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION. Jurnal Aplikasi Manajemen (2018)

National Journal

• ANALISIS SIKAP KEWIRAUSAHAAN SEBAGAI MEDIASI ANTARA PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI KEWIRAUSAHAAN DI UNIVERSITAS CIPUTRA. PERFORMA (2020)

Copyright

• Distribution Channel 2 (2021)
• Distribution Channel (2020)
• Product's Attributes And Market Segmentation (2020)

Formal Educations

Year	Level	School/Institution/University
2012 - 2016	S1	Universitas Brawijaya
2016 - 2018	S2	Universitas Brawijaya