Charly Hongdiyanto

Dr. Charly Hongdiyanto, S.E., M.M., CPS®, CPM, CSP

Joined:

2008

Major:

Management

Academic rank:

Assistant Professor

Charly Hongdiyanto, S.E., M.M., CPS® is a Assistant Professor in Universitas Ciputra. He joined Universitas Ciputra since 2008 and currently part of Management.

Author Pages

ORCiD	https://orcid.org/0000-0002-7685-6089
Google Scholar	https://scholar.google.co.id/citations?user=37f6wQMAAAAJ
Scopus	https://www.scopus.com/authid/detail.uri?authorId=57200109213
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6663117

Expertise

• Entrepreneurship
• Management

International Journal indexed by Scopus/WoS

• The Role of Peer-to-Peer Lending in Supporting Rural Banks and Expanding Financial Access in Less-Developed Provinces. QUALITY Access to Success (2025)
• Family Business Succession: Owners and Successors Perspectives. SPECIALUSIS UGDYMAS (2022)
• THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT WITH PASSION AS MEDIATION TOWARDS STUDENTS’ ENTREPRENEURIAL MOTIVATION. Academy of Strategic Management Journal (2021)
• A Study of Indonesian Online Marketplace: Information Processing Theory Paradigm. Journal of Distribution Science (2020)
• Adaptive Supply Chain Management under Severe Supply Chain Disruption: Evidence from Indonesia. Journal of Distribution Science (2020)
• The effect of entrepreneurial learning towards entrepreneurial intention of Indonesian women. Journal of Asian Finance, Economics and Business (2020)

International Journal

• Product Quality Analysis on Pearly’s Consumer Satisfaction. International Journal of Academic Research in Business and Social Sciences (2019)
• Exploration of Opportunity Creation and Calculated Risk Taker Characteristics of Entrepreneur (Case Study of UD X). International Journal of Innovation, Management and Technology (2018)
• Personal and Social Attributes as Determinants of Entrepreneurial Intention. Expert Journal (2018)
• A Comparison of Entrepreneurial Learning Education. Journal of Economics (2017)
• Attribute in Designing Entrepreneurial Learning Model in Higher Education. Int. Journal of Academic Research in Business and Social Sciences (IJARBSS) (2017)

National Journal indexed by Sinta

• Analysis Of Company Reputation And Brand Attachment On Repurchase Intention In A CV GUNUNG MAS: The Mediating Role Of Customer Satisfaction And Brand Commitment In East Java. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis (2026)
• EXAMINING SENSORY MARKETING AND BRAND EXPERIENCE INFLUENCE ON BRAND LOYALTY IN EAST JAVA LUXURY RETAIL. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) (2026)
• The Dual Path to Brand Attitude: Perceived Brand Globalness and Localness in McDonald’s Indonesia and the Mediating Role of Brand Authenticity. Jurnal Ekonomi Manajemen Sistem Informasi (2026)
• The Effect of Social Media Agility on Sme Performance in Indonesia: The Moderating Role of Digital Literacy and Environmental Dynamism. Journal of Social Research (2026)
• The Impact Of Brand Awareness, Product Variety, And Store Atmosphere On Consumer Purchase Intentions Towards Gen Z For Indomaret In Surabaya: The Mediating Role Of Consumer Attitude. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis (2026)
• The Impact of TikTok's Live Streaming Feature on Consumer Trust Toward Online Purchases in Indonesia. Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) (2026)
• THE INFLUENCE OF SCARCITY TOWARDS PEOPLE’S WILLINGNESS TO PAY PREMIUM PRICES FOR LUXURY FASHION. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) (2026)
• Translating Brand Authenticity and Brand Experience Into Brand Loyalty: The Mediating Role of Brand Trust in Starbucks. Journal of Accounting and Finance Management (JAFM) (2026)
• The Mediating Effect of Organizational Culture and Work Fatigue on Work Life Balance in the Context of Work from Home among Indonesian Workers. Journal The Winners : Economics, Business, Management, and Information System Journal (2025)
• THE INFLUENCE OF TEAMWORK AND LEADERSHIP STYLE TOWARDS EMPLOYEE PRODUCTIVITY IN RETAIL STORE. Jurnal Entrepreneur dan Entrepreneurship (2023)
• Unlocking Financial Literacy in Generation Z: Are Sociodemographic Factors the Key?. Petra International Journal of Business Studies (2023)
• OPTIMALISASI KEUNTUNGAN UMKM DI TULUNGAGUNG MELALUI PERHITUNGAN HARGA POKOK PRODUKSI YANG AKURAT. Jurnal Leverage, Engagement, Empowerment of Community (2023)
• PROSES IDENTIFIKASI PELUANG, CARA BERPIKIR KRITIS DAN KREATIF SEBAGAI PEMBEKALAN KARAKTER ENTREPRENEURSHIP BAGI SISWA-SISWI SMA St. LOUIS I SURABAYA. LeECOM (2023)
• Does Internal Fund Create Trouble for Firms? The Effect of Investment and Dividend Policy toward Firm Value. Petra International Journal of Business Studies (Petra IJBS) (2022)
• Does Internal Fund Create Trouble for Firms? The Effect of Investment and Dividend Policy toward Firm Value. Petra International Journal of Business Studies (2022)
• PROMOTING STARTUP BUSINESS’ SUCCESS IN UNIVERSITAS CIPUTRA SURABAYA: THE ROLE OF ENTREPRENEURSHIP EDUCATION. International Journal of Economics, Business and Accounting Research (IJEBAR) (2022)
• THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND FAMILY BUSINESS BACKGROUND ON THE INTENTION TO CONTINUE THE FAMILY BUSINESS AS THE NEXT GENERATION ON FAMILY BUSINESS STUDENTS IN CIPUTRA UNIVERSITY. International Journal of Economics, Business and Accounting Research (IJEBAR) (2022)
• THE EFFECT OF ORGANIZATIONAL INERTIA AND CUSTOMER ORIENTATION WITH INCREMENTAL INNOVATION AS THE MEDIATING VARIABLE TOWARDS ORGANIZATIONAL PERFORMANCE. Jurnal Entrepreneur dan Entrepreneurship (2022)
• PENGARUH EVENT MARKETING DAN STORE ATMOSPHERE TERHADAP REVISIT INTENTION PENGUNJUNG DI CIPUTRA WORLD SURABAYA (2021)
• THE ANALYSIS OF ENTREPRENEURSHIP COURSE TOWARDS ENTREPRENEURSHIP INTENTION OF THE STUDENTS. Journal of Management and Business (2021)
• The Mediation Effect of Customer Satisfaction in Relationship between Product Quality and Service Quality towards Customer Loyalty In Fuzee Sushi. FIRM Journal of Management Studies (2021)
• THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY. DeReMa (Development of Research Management) (2020)
• Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya. JURNAL KOMUNIKASI PROFESIONAL (2019)
• ANALISIS PENERAPAN MANAJEMEN PERSEDIAAN PADA PERUSAHAAN GOODWILL. Jurnal Aplikasi Manajemen (2015)

National Journal

• Pelatihan Pendidikan Entrepreneurship Bagi Siswa-Siswi SMAK Frateran: Penentuan Strategi Harga Jual. Jurnal Leecom (2022)
• PENGARUH CUSTOMER RELATIONSHIP DAN HARGA TERHADAP KEPUASAN PELANGGAN UD. ESTU JAYA. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2021)
• PENGARUH PROMOSI, CITA RASA DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MILKMO. Jurnal Manajemen dan Start-Up Bisnis (2021)
• PELATIHAN PELAKSANAAN TEORI KEPEMIMPINAN DARI FILM “MONEY HEIST” SECARA DARING. Jurnal LeECOM (Leverage, Engagement, Empowerment of Community) (2020)
• DAMPAK KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEAL IN CUP. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2019)
• ANALISIS PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURAL’Z. PERFORMA (2018)
• Evaluasi Gaya Kepemimpinan CEO OH MY CRAB Ditinjau dari Situasional Theory. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2018)
• EVALUASI GAYA KEPEMIMPINAN CEO OH MY CRAB DITINJAU DARI SITUATIONAL THEORY. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (2018)
• PERAN DELEGASI DALAM PROSES DELEGASI PADA FAMILY BUSINESS DI INDONESIA. PERFORMA (2018)
• PERAN DELEGASI DALAM PROSES SUKSESI PADA FAMILY BUSINESS DI INDONESIA. Jurnal Performa Manajemen dan Start-Up Bisnis (2018)
• PERANCANGAN STRATEGI MARKETING MELALUI SOSIAL MEDIA MENGGUNAKAN METODE QSPM PADA PERUSAHAAN PRISMATIC PHOTOGRAPHY. Jurnal Performa Manajemen dan Start-Up Bisnis (2018)
• PERUMUSAN STRATEGI PEMASARAN MENGGUNAKAN METODE QSPM PADA BISNIS SAMBAL NOESANTARA. PERFORMA (2017)
• Perumusan Strategi Pemasaran Menggunakan Metode QSPM Pada Bisnis Sambal Nusantara. Jurnal Performa (2017)
• PENENTUAN SEGMENTING, TARGETING, DAN POSITIONING UNTUK PROJEK INDOTASTE. Jurnal Performa (2016)
• PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAAN KONSUMEN CILUKBA. Jurnal Kewirausahaan dan Usaha Kecil Menengah (2016)
• THE DESIGN OF STANDARD OPERATING PROCEDURE IN CLEANING SERVICE RESIDENTIAL. Jurnal Kewirausahaan dan Usaha Kecil Menengah (2016)
• IDENTIFIKASI KEPEMILIKAN ENTREPRENEURIAL SPIRIT MAHASISWA UNIVERSITAS CIPUTRA DARI KAWASAN TIMUR INDONESIA. JEE (2015)
• THE IDENTIFICATION OF SMALL MEDIUM ENTERPRISE (SME) OWNER ENTREPRENEURSHIP CHARACTERISTICS BY USING ENTREPRENEURIAL MARKETING APPROACH. MANAJEMEN & BISNIS BERKALA ILMIAH (MABIS) (2014)

International Proceeding

• A Knowledge Level Analysis of Designated Male Receptor: A Basis of Making Public Service Ads for Family Planning Program. 6th International Conference on Entrepreneurship (ICOEN) 2019 (2020)
• The Role of BKKBN Bali on Promoting New Concept High Quality Family. International Conference on Social Studies and Environmental Issues (ICOSSEI 2019) (2020)
• THE INFLUENCE OF REWARD SYSTEM, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARDS JOB PERFORMANCE IN CV. SURYA. ICOEN (2019)
• IDENTIFICATION OF FACTORS INFLUENCE PURCHASE INTENTION TOWARDS CUSTOMERS OF CV. AURORA TIGA SINERGI. 5th International Conference on Entrepreneurship (2018)
• Perception and Self-Concept Analysis as the Basis of Making Family Planning Ads for Male in Surabaya. Economics and Business Competitiveness International Conference (2018)
• Maluku’s Tourism Development: An Analysis of Tourist Destination In Ambon. 14th International Annual Symposium on Management (2017)
• The Importance of Production Standard Operating Procedure in a Family Business Company. 10th ISIEM (2017)
• THE MARKETING STRATEGY FOR THE GROWTH OF BEU PHOTOGRAPHY AND VIDEOGRAPHY USING 7P. The 4th International Conference of Entrepreneurship (2017)
• REDESIGNING THE PLANNING AND SCHEDULING AS WELL AS THE PRODUCTION OPERATIONS PROCESS IN AVADISIA BERDIRI TEGUH. The 3th International Conference on Entrepreneurship (2016)
• The Effect of Service Quality and Customer Satisfaction as the Intervening Variable toward Customer Loyalty of PT X, Surabaya. Procidings ICAMESS 2016 (2016)
• THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY OF STARBUCKS COMPANY. Proceeding of 9th International Seminar on Industrial Engineering and Management (ISIEM) (2016)
• Factors Affecting Students’ Preference Not to Study Abroad; A Case Study of Business Management International Students. SEAAIR Proceeding 2015 (2015)
• SURVIVING CONFLICT: A CASE STUDY OF TOURISM INDUSTRY IN MALUKU. 12th International Annual Symposium on Management (2015)
• Managing Culture Shock with Adaptation of Students at Ciputra University, Surabaya. Proceedings SEAAIR (South East Asian Association for Institutional Research) (2014)
• THE INFLUENCE SERVICE QUALITY PRODUCT QUALITY TO CUSTOMER SATISFACTION (A CASE STUDY AT MODERN RITEIL IN EAST JAVA). The 1st International Conference on Entrepreneurship (2014)
• The Effect of Srvice Quality and Interpersonal Communication Toward Company Image (A Case Study at PT. Kapasan Oriental Express Surabaya). Proceedings International Seminar 2008 (2008)
• The effect of budgeting participation toward managerial performance with motivation as intervening variable at PT Central Proteinaprima TBK. In Sidoarjo. Proceedings International Seminar: Optimizing Business Research and Information Technology for Leveraging Corporate Sustainability (2008)

National Proceeding

• BUSINESS MODEL CANVAS SEBAGAI ALAT UNTUK PERANCANGAN DAN EVALUASI MODEL BISNIS. Forum Manajemen Indonesia - 6 (2014)
• PERSEPSI MAHASISWA TERHADAP PELAKSANAAN MATA KULIAH KEWIRAUSAHAAN DI UNIVERSITAS CIPUTRA. Forum Manajemen Indonesia - 6 (2014)

Book

• Anthology Entrepreneurship (2021)
• Modul Pengembangan Entrepreneurial Marketer (2020)
• Serba Delapan (8) Menjadi Seorang Entrepreneurial Marketer (2020)

Copyright

• Film Iklan Ayah KeRJa (2019)
• Booklet Ayah KeRJa (2018)
• Brosur Ayah KeRJa (2018)
• Poster Ayah KeRJa (2018)

Formal Educations

Year	Level	School/Institution/University
2002	S1	Universitas Surabaya
2004	S2	Indonesian Europe University